Mode Zero is Andrea Vascellari’s creative dimension. The term was coined in 2016 during his stay in London. Mode Zero’s mission is to inspire, celebrate and foster creativity.
Andrea fell in love with music at a very early age. He grew up as classically trained musician, then he became passionate with the progressive techno sounds which characterized the underground scene of the mid 90s. His love for music led him to start his career as an artist gaining residences at top clubs in north-east Italy.
He then took off on an entrepreneurial journey which brought him all around the globe. Finland, U.S.A., Brazil, U.A.E., Gabon, South Africa, U.K., every stop of the journey enriched his musical background. All the records he collected are now stored at XYZ, the center for creative arts he founded in Conegliano – Italy, his home town.
Andrea dedicates his time to support the development of local artists in Italy and abroad. Known for his unique sound selection and strong bound with the underground scene, he keeps performing internationally with his live electronic shows and vinyl DJ sets.
This is XYZ, the digital extension of Mode Zero’s XYZ Creative Center based in Conegliano – Italy. Think it as a “digital building”. Each room offers a different musical experience. You can access XYZ using keys hidden in Mode Zero’s YouTube videos or by scanning QR codes that function as portals disseminated in the real world.
The areas open to the public are the Theatre where you can enjoy a selection of curate content all about music, and the Mailbox that you can use to get it touch with us.
In 1997 I opened my first music production studio in my home town Conegliano (Italy). At the time there were many studios in town but I remember that they were all focusing on acoustic music. My studio was going in a different direction, it was all about electronic music. I named it A-PP which was an acronym for A-Project Productions, the first company I founded.
Most of the equipment I bought wasn’t available anywhere else in town. Different synthesizers, a soundproof room build underground to work without worrying about bothering neighbours day and night. I had the idea of using the space not only for music production but also to host events. Artists used it to work on their projects and all sorts of people loved to stop by for a visit or to simply listen to music that you couldn’t hear anywhere else. Everybody was welcome at A-PP.
It was small but packed with tools to unleash creativity through music. You could turn on a synth, mix vinyl records and jam together. From the very beginning the idea was to create a space where you could simply walk in and unlock creativity. That was it.
The A-PP studio was the actual foundation on which I built the next 20 years of projects. The focus always remained on experience design, on how to create something unique, something that can offer people memorable experiences. Everything started from music and evolved into PR, marketing and communications. After this first step I kept working on projects based in Europe, U.S.A, South America, Middle East, Asia and Africa.
Reordering my archive I found these shots taken between 1998 and 2002. Enjoy.